Marketing
ATR is now accepting sponsorship applications for the 2022 season. With the combination of both series, we can guarantee that your business will gain proper attraction. Sponsoring a race team can get tricky and we would love to walk you through the process!
Here's just a few ways that sponsor a race team can help grow your business!
Shape consumer attitudes. Sponsoring events that your customers care about creates positive feelings about your brand. If customers feel you care about the same things they do, they are more likely to have a positive attitude.
Increase reach. Strategic sponsorship encourages word-of-mouth marketing. Ideally, people who attend an event that you sponsor will have a positive interaction with your brand and continue to talk about your service or product. If your company's name is on the event's promotional materials, including emails and advertisements, you have an additional opportunity to reach more customers.
Differentiate yourself from competitors. Sponsoring an event, especially an exclusive sponsorship, sets you apart from your competitors by tying you to something positive in consumers' minds.